Integrated Marketing Communications

Author: Client Uploads

May 22nd, 2021

In 300-500 words, briefly outline the key messages you hope to convey in your communications plan. How will you word them, according to the nature of your target demographics? How will your message vary from paid media advertisements, to news placements through a media relations campaign? (Tip: you may want to review the Communication Appeals and Tactics lecture in Week 3)

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