Use ideas from On Reading a Video Text and Masters of Desire: The culture of American advertising as lenses to analyze the video advertisement ( https://www.youtube.com/watch?v=koPmuEyP3a0 ). How does the advertisement attempt to persuade the viewer to utilize or not utilize a product, service, or brand? What story does it tell? What sorts of cultural symbols, values, and myths does it draw on? Who is the target audience for this advertisement? You must consider how your argument complicates or extends the ideas from On Reading a Video Text and Masters of Desire: The culture of American advertising.
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