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Marketing a Luxury Super-car

Author: Client Uploads
January 24th, 2021

Q1. The Ferrari F8 Tributo https://www.ferrari.com/en-US  This link will take you to Ferrari’s site form there click on autos and select the Tributo after the video scroll down to see the car details. Please navigate to the Ferrari website. Again, Google is a good source of product information. Please write a positioning statement for this super car and discuss the TA, FOR and UPD issues associated with this car. I would organize by the format presented for Assignment 2, but in addition answer the following question. Why does Ferrari produce a car like this?     Q2 – Pure Poison https://www.dior.com/en_us/products/beauty-Y0083201-poison-eau-de-parfum? gclid=EAIaIQobChMIjLDmqr764AIVlRx9Ch0mBgXXEAAYASAAEgKY_PD_BwE&gclsrc=aw.ds Please use the above link to review the details associated with the above women’s fragrance. Write a positioning statement and review the CB theories associated with TA, FOR, and UPD for this popularly priced product. Please consider the value of this item to the Dior line. What is it? Is operant conditioning a key component to the sale of this item? Why or why not?

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