Marketing Article and Quiz Review

Author: Client Uploads

February 2nd, 2021

Read this article to answers two questions: https://www.wsj.com/articles/starbucks-frappuccino-gets-a-sugar-makeover-1535621400?mod=hp_lead_pos7 To bypass the paywall go to outline.com and enter the URL there and it would give you the article. Im going to upload pictures of the article if you cant get in but you should be able to get the full article. Then answer this two questions: What is the Marketing Research Problem (Managerial problem)? What are the Research Objectives (Research problems?) Then, Read this Article: https://www.ama.org/marketing-news/marketing-research-what-to-run-and-what-to-pause-during-unpredictable-times/ An In a few sentences answer this question: Do you agree /disagree and why? Can you think of other types of research companies should run or postpone?

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