Marketing Communication

I will upload to winner bid, but in general as follows… The project will be about creating your own brand with story telling. (The brand will belong only to you, so it should be a unique one ) • Each and every of you will prepare this project by considering the scope of our lecture and also positioning that Brand in Digital World too through right communication channels. • In your IMC Plan please consider the below steps as a guideline to introduce your brand and reach your potential customers. 1. Determine Target Market: Who exactly are the consumers most likely to become users of a brand? 2. Determine objectives: Establish need for category, build brand awareness, build brand attitude, influence brand purchase intention. Ex: AIDA Model 3. Design communications: o What to say? o Who should say it? o How to say it? 4. Select Channels: o Personal: Let 2 or more people communicate face to face or person to audience through phone, e-mail or social media. Ex: influencers, company salesperson, friends, neighbors, family members who talks to target buyers. o Unpersonal: Directed to more than one person and include advertising, sales, promotion, events and PR. 5. Establish budget: o Affordable Method: based on individual perceptions of affordability. o Percentage-of-Sales Method: Percentage of sales price based on desired profit. o Competitive Parity Method: Percentage of sales relative to competitor percentage of sales. o Objective-and-Task Method: Varies by cost of activities designed to achieve specific market objectives. 6. Decide on media mix: The company must allocate the budget over the seven major models of communications. I. Advertising II. Sales Promotion III. Events and Experiences IV. Public Relations and Publicity V. Direct and Interactive Marketing VI. Personal Selling VII. Wordi

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Marketing Communication
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyCoursebay
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Social Work and Human Services
Thank You! Great Work!
Customer 452587, September 14th, 2021
Thanks so very much. The paper is well-researched and adequately referenced. You have been of great help during the pandemic!
Customer 452467, January 31st, 2021
Customer 452813, July 5th, 2022
Always perfect! Thank you!!!
Customer 452453, April 15th, 2021
Criminal Justice
always great!
Customer 452465, February 23rd, 2021
Social Work and Human Services
Thank You!
Customer 452587, November 17th, 2021
Strategic Management
Thanks for the help, really appreciate it
Customer 452821, September 8th, 2022
The paper is great. Will definitely use again.
Customer 452773, May 24th, 2022
Social Work and Human Services
Great Job!
Customer 452587, October 27th, 2021
Thank you!
Customer 452707, April 3rd, 2022
Social Work and Human Services
Excellent Work!
Customer 452587, August 24th, 2021
Amazing work! I passed the assignment!
Customer 452707, August 20th, 2022
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Thank you for choosing MyCoursebay. Your presence is a motivation to us. All papers are written from scratch. Plagiarism is not tolerated. Order now for a 15% discount

Order Now