Marketing During a Pandemic

Think of yourself as a health care marketing professional in a given health organization. Think about the sudden impact of a pandemic. Develop an internal and external plan of marketing and communications. You will need to research and may use examples of any organization or follow the pattern of an organization. You may do this with a self produced video, power point presentation, written communications plan,samples of Emails and letters to employees. You may want television ads, webinars, radios spots, billboards etc. You will start from day 1 – Provide information as you know of the pandemic, plan for inside your organization, an external plan for customers/patients and general public. This can be a plan that is in place such as Ballad Health, ETSU, State of Franklin of Health Care or some other organization. You will end it by telling how your organization will return from the pandemic. Take your time and think about this.