Marketing Fundamentals

Students are responsible for one 8-page (double spaced) marketing plan that is due at the end of the course.  It is to be documented in the APA style. www.apastyle.org  The weekly assignments in Week 1-3 are part of the marketing plan.  Students are advised to make changes to their work based on instructor feedback before incorporating it into their final project in Week 4.  Each student will develop their marketing plan for a proposed business or for an existing small business.  Large, regional, and national chains and well-established businesses such as Nike, Home Depot, or Starbucks with NOT be approved for project topics.  A local business in your area will work well for this project, or maybe you have a business idea of your own. This is a perfect opportunity to flesh out your ideas and write a marketing plan for your own proposed business.    Assignment 1:  By the end of Week1, submit a one-page (double-spaced) introduction to your marketing plan.  The introduction should briefly describe the company including the location(s), product/service offered, key information, and a very brief background.  Avoid using first-person voice if writing about your own proposed business.  This will be the first page of your marketing plan, so make it good! Assignment 2:  By the end of Week 2, turn in the following portions of your marketing plan (these should be in a single document with four different section headings): Mission Statement (1-3 sentences long) TOWS Analysis (This is a table.  Refer to the example given in the assignment instructions.) Marketing Objectives (Three to five S.M.A.R.T. marketing objectives.  Specific, measurable, achievable, relevant, time-bound.) Target Market (Fully describe the target market(s) in terms of geographic, demographic, behavioral, and psychographic variables. This should be one paragraph in length for each of the target segments.) Also by the end of Week 2, make an appointment with the Writing Center for the last half of Week 4.  Include the date and time of your appointment on the title page of your Week 2 homework assignment.   Assignment 3:  By the end of Week 3, submit the following sections of your marketing plan:   Positioning Strategy (How does/will the company attempt to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?) Product/Service Tactics (Refer to Chapters 10-12 for what to discuss in this section.) Place (distribution) Tactics (Refer to Chapters 13 and 14 for what to discuss in this section.) Final Project:  By the end of week 4, submit your complete marketing plan. You have composed parts of the plan through your weekly assignments. Now it’s time to complete the remaining sections of the marketing mix and add a conclusion, title page, and References page.  The body of your document (not counting the title page, references, and appendix) may not exceed eight double-spaced pages.  The title page should include the name of the reviewer from the Writing Center and the time/date that your meeting took place. The components required to be in your plan are shown below. Marketing Plan Components Title Page Introduction (brief intro to the company – no more than one page) Mission Statement (1-3 sentences long) TOWS Analysis (This is an internal and external situation analysis presented with corresponding strategy options in a table as shown in the example.)  Marketing Objectives (These need to be ‘S.M.A.R.T. objectives’ with each objective meeting the five elements of the SMART acronym. Google this term if you don’t know what it means.) Target Market (Write a one-paragraph descriptive profile of each target segment). Positioning Strategy (How does the company want to position itself in the minds of the target market as distinct from, and better than, what competitors have to offer?) Marketing Mix:  ·         Product/Service Mix (see topics in Chapters 10-12) ·         Place Mix (see chapters 13-14) ·         Promotion Mix (see chapters 15-18) ·         Price Mix (see Chapter 19) Conclusion (one paragraph wrap-up and call to action) References (APA format. Remember to cite any interviews you conduct with company owners or staff.)  Remember that in-text (parenthetical) citations are required in the body of your paper if you use sourced information or quotes!

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Marketing Fundamentals
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Other
great
Customer 452813, July 5th, 2022
English 101
The paper was late. However, it was excellent quality.
Customer 452561, July 2nd, 2021
Other
Excellent
Customer 452813, September 11th, 2024
Nursing
Great work. thank you again!
Customer 452707, August 7th, 2022
Other
Great work! Thank so much!
Customer 452707, March 1st, 2022
Human Resources Management (HRM)
Excellent
Customer 452813, December 30th, 2023
Other
great
Customer 452813, June 25th, 2022
ENVIRONMENT SCIENCE
GOOD
Customer 452813, June 19th, 2022
Social Work and Human Services
The paper is impressive. Very professional and per the instructions
Customer 452533, May 24th, 2021
Social Work and Human Services
Great Work!
Customer 452587, September 16th, 2021
Other
I requested two pages and only have one page and the second pages is references.
Customer 452475, August 22nd, 2022
Social Work and Human Services
Thank You! Great Work!
Customer 452587, September 14th, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information

NEW

Thank you for choosing MyCoursebay. Your presence is a motivation to us. All papers are written from scratch. Plagiarism is not tolerated. Order now for a 15% discount

Order Now