Marketing in Action
January 3rd, 2021
Written in essay format with at least three sections: an introduction, body (using subject headers, address the 3 topics below), and wrap-up or summary. Address the following three topics: * Choose three airlines and compare/contrast the different pricing strategies they are following. * What benefits do airline customers seek when they buy air travel tickets? * What external and internal factors affect airline pricing decisions?
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Marketing in Action
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