Marketing Strategy
required to provide a report work about a real company that has followed a successful B2B marketing strategy and managed to adapt to the new normal after Covid-19. Please, find a list of B2B companies suggestions: Amazon, Zoom, Fedex, Grainer, Monday.com, Zoku, Sheraton Marriot Hotel, Slack, Aiohealthpro. Feel free to work on one of the companies suggested or to work on a company of your choice. Make sure the research you do is around the B2B activity of the company. – Explain why you have chosen this company – Find out main changes implemented by the company – Find some relevant supporting data on the company marketing mix (4Ps) – Identify key elements in the customer experience and the relationship marketing strategy – Analyze the company new strategy and the main reason/s of success – Provide some suggestions or recommendations on how the company could improve the B2B marketing strategy Formalities: Font: Arial 12 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvards citation style.