Marketing Strategy Planning

With the high rate of immigration along with higher birth rates, the Hispanic population in the USA is growing more than ten times faster than the general population and will comprise 30 percent of the US population by 2050 (Ueltschy, 2011). Assume that you are a marketing manager for a youth clothing manufacturer who has just read about the megatrend of the rising Hispanic influence as consumers in the United States. Explain this megatrend and indicate why it might be important to your company’s marketing campaign. Watch the video below: Ueltschy, L.C. ( 2011 ), Targeting the growing Hispanic market: ethnicity and media preferences, Marketing Management Journal, Vol. 21 No. 2, pp. 10 – 21