McDonald internet exercise

I’m stuck on a Business question and need an explanation.

One of the best-known franchise operations in the world is McDonald’s, and in recent years, the company has been working to expand its international presence. But emerging market fast-food companies have succeeded in slowing McDonald’s global expansion by catering to local and regional tastes. Philippines-based Jollibee is one such success story. Jollibee has 780 outlets in the Philippines and more than 90 around the world, including in the United States. Visit the McDonald’s and Jollibee websites, and find out what each has planned in terms of its global expansion. Compare their presence in Asia to each other and to Yum! Brands’ KFC and Pizza Hut presence in Asia. Then, based on this assignment and the chapter material, answer these last three questions:

• 1. Which of these companies seems best positioned in Southeast Asia?
  2. What advantages might a “local” brand like Jollibee have over the global companies? What advantages do the global MNCs have?
  3. What is your prediction in terms of future growth potential?

  Source: Chapter 1 Internet Exercise: Global Competition in Fast Food (International Management – Luthans & Doh)