McDonald’s and Obesity Writing
Case write-ups should be 3-5 pages, double spaced, 12 font size Times New Roman. Use APA style for in-text citations and reference lists. Read each assigned case carefully. Focus your efforts on responding to the given end-of-case questions. Support your answers with external research. Refer to the Case Analysis Grading Rubric for more details on grading. PLEASE ATTACH TURN IT IN REPORT. SHOULD BE LESS THAN 10% !!!!!! These are the questions you MUST answer in the analysis 1. How should McDonalds respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonalds eliminate Ronald McDonald in its ads? 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonalds to pay the tax or add health messages, and defend your recommendation. 3. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother? 4. The broad issue facing McDonalds U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonalds and critique its various approaches to solve the problems. 5. Based on your response to Question 4, recommend both a short-range and long-range plan for McDonalds to implement.
