MKT 315 Topic 1 DQ 1

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February 16th, 2023

MKT 315 Topic 1 DQ 1
Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video Social Responsibility and Conscious Capitalism. How does Dr. Gibb define conscious capitalism? Identify a company that you think displays behaviors that fit Dr. Gibbs definition. What are those behaviors, and how do stakeholders benefit from the companys conscious capitalism initiatives? In replies to peers, offer additional examples of behaviors and benefits, and discuss commonalities you see among the various examples provided.

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