MKT 421 Applying the five step marketing approach

I’m stuck on a Marketing question and need an explanation.

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
MKT 421 Applying the five step marketing approach
Get a 15% Discount on this Paper
Order Now

Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation.

Write a 1,000 word essay on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing.

Address the following in your role as marketing manager:

  • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. The five steps must be categorized as follows: 1) Define the Problem 2) Develop the Research Plan 3) Collect Relevent Information 4) Develop Findings 5) Take Marketing Action
  • Describe each step of the Marketing Research Approach in detail and create a plan of attack for your nonprofit organization through each stage and how it should be implemented.
  • Define the target market that you are striving to bring into this organization and describe the methods of research that you will use to identify these groups of people. Use Geographic, Demographic, Psycographic and Behavioral segmentation to define your target market.
  • Define service differentiation. Provide an example that illustrates how the local nonprofit charity in the scenario can use differentiation to help increase the target market’s interest.
  • Explain how differentiation will help position the charitable organization within its defined market.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
IT, Web
Excellent job on the paper!
Customer 452885, December 28th, 2022
Technology
Excellent job on the paper!
Customer 452885, December 28th, 2022
Nursing
Work is always perfectly done.
Customer 452707, January 11th, 2024
Nursing
Everything was done perfectly. Thank you.
Customer 452707, June 15th, 2022
Nursing
Excellent work! Thank you again!
Customer 452707, December 20th, 2022
Criminal Justice
Excellent Work!!!
Customer 452587, March 10th, 2022
Criminal Justice
Impressive! Will be using the service again.
Customer 452485, December 5th, 2021
Exploring Gender in Science, Technology, and Mathematics
Very good work
Customer 452769, July 2nd, 2022
Nursing
Amazing as always!!! :)
Customer 452453, March 16th, 2023
Nursing
Great paper!
Customer 452707, January 14th, 2024
Other
GREAT
Customer 452813, June 20th, 2022
public speaking
The work was excelent and very professional.
Customer 452653, November 1st, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information