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MKT 607 GCU Week 3 Discussions

Author: Client Uploads
February 16th, 2023

MKT 607 GCU Week 3 Discussions
MKT 607 GCU Week 3 Discussions
MKT607
MKT 607 GCU Module 3 Discussion 1
With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to be vulnerable?
MKT 607 GCU Module 3 Discussion 2
Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why or why not.

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