I am in a Master’s program in Neuroscience and my thesis is researching the applications of neuroscience methods and technologies in the sustainability field. I have compiled tons of articles and literature around this topic, submission date is May,15 2021 and I have a supervisor who will be following up on my progress throughout. I will also be using the university laboratory to perform tests on a sample size of around 100. I will be designing two advertisements about eco-friendly products according to visual processing mechanisms and Gestalt’s laws in one of the advertisements and the other will have a conventional design, I will be testing the reaction of the sample size using EEG and eye tracking to prove that neuromarketing can persuade consumers to make sustainable buying decisions.

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