New Product Development and Marketing

Case Analysis 1 Please read Tastykake Sensables case (p. 55 in New Products Management). Prepare a brief case analysis (2–4 pages, double-spaced). Submit your case analysis to your mentor. What Is a Case Analysis?We often use quite detailed, applied exercises in business courses to give you an opportunity to examine a situation and apply the theory you’ve learned. These are called case analyses and are often based on “real” companies and situations.There are many ways to prepare a case analysis, depending on the type of case and the questions to be answered. Most case analyses contain the following sections:1. Problem Statement—a description of the problem the company is facing.2. Issues—a list of issues to be addressed or questions that must be answered in dealing with the problem 3. SWOT Analysis—a discussion of the strengths and weaknesses inside the company, and the opportunities and threats facing the company in the external environment 4. Decision Criteria—a list of the criteria by which the possible alternatives might be judged 5. Alternative Analysis—an evaluation of the viable alternatives open to the company and a comparison of each of the alternatives to the decision criteria 6. Recommended Strategy—a general recommendation for action, often coupled with specific action plans related to the 4 Ps, implementation of the strategy, and financial implications. For our purposes in this course, you may deal with the issues in point form, with some elaboration and explanation of the various points.Your responses will be evaluated on:• Demonstrated understanding of principles covered in this module• Critical evaluation of issues in the case• Quality (insight, critical evaluation, etc.)

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