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One type of subculture is place-based or geo-demographic. One tool often used by marketers to assess geo-demography is Claritas’ zip code lookup.

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March 20th, 2023

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One type of subculture is place-based or geo-demographic. One tool often used by marketers to assess geo-demography is Claritas’ zip code lookup.
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For this discussion, go to the Claritas zip code lookup page (Links to an external site.).

Type in your zip code and examine the results. Does this look accurate for your community? Why or why not? What insights could marketers glean from this information? What types of business, products or services might be best suited for your neighborhood, based on these results, and why?

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