Persuasion and Positive Influence

Author: Client Uploads

January 17th, 2021

Reference must be made to all 3 course textbooks and ppt. (So at least 4 resources, underline the reference from ppt). 6 page maximum excluding APA cover page, citations, and references. The Pear Corporation currently sells consumer-based PCs/laptops and software services but will be switching in December 2022 to only providing software services for B2B IT infrastructure and security data intelligence. This is a significant development as it means a different direction and vision for the company, impacting staff, and morale. As a member of the public relations department, you are to develop a communications strategy for this project (complete turnaround from old to new form of company to be in two years), advising management on what to say to the company in the essay, paragraph form with headings. Be sure to address the following: Primary audiences (those impacted by the change) Objective Message Medium (best way to deliver the message) Communicator (best person to deliver the message) Timing Soliciting feedback

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