please develop 200 words with reference for each question

I’m trying to study for my Management course and I need some help to understand this question.

Question 1

If a consumer’s decision to avoid a purchase is largely based on a perception of risk, what techniques can a marketer use to overcome any related fears held by a consumer? All discussion responses including opinion must be supported with logical reasoning and deduction using examples and source material including the textbook and supplementary sources. All sources must be cited to justify your response in the text and matched in the reference list in APA style

Question 2

1. Define, discuss, and recognize important terminology, facts, concepts and principles of marketing including its scope and fundamental concepts.

2. Identify define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. Develop implementation strategies for marketing products, goods, or services