Based on this 23andme case and your critical thinking (no research needed):-is the sale of genetic tests to consumers a good idea? (What is the product/service?what challenges does it address? Hows it being marketed? Should it be B2B or B2C? Can consumers/professionals really make informed decisions on such complex issues?)-would you invest in 23andme?- what should Anne Wojcicki do relative to regulatory issues/privacy concerns etc?
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