Promotional Communication Strategy
Promotional (Communication) Strategy How does your company communicate with its customers? In Chapter 11 you learned that companies should strive for Integrated Marketing Communications (IMC). This will “provide an approach designed to deliver one consistent message to buyers through an organizations promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media.” How well does your company achieving this? This should be a pretty big report; make sure you give me lots of detail and analysis. Your report should include the following: The types of media is your company using to communicate with its customers (include both traditional and nontraditional) about your product A detailed description promotional mix that your company uses for this product (advertising, promotion, direct marketing, professional selling, public relations, and sponsorships. For advertising, include what types of appeals they use (humorous, emotional, fear, informative, etc.). What is the Unique Selling Proposition for your product? Is this USP clear in the communications that your company puts out? What are some PR tools that your company uses for this product? How is your company using social media for this product? Is the company using all four social media zones?
We've got everything to become your favourite 'do my homework' service
Money back guarantee
Your money is safe. Even if we fail to satisfy your expectations, you can always request a refund and get your money back.
Confidentiality
We don’t share your private information with anyone. What happens on our website stays on our website.
Our service is legit
We provide you with a sample paper on the topic you need, and this kind of academic assistance is perfectly legitimate.
Get a plagiarism-free paper
We check every paper with our plagiarism-detection software, so you get a unique paper written for your particular purposes.
We can help with urgent tasks
Need a paper tomorrow? We can write it even while you’re sleeping. Place an order now and get your paper in 8 hours.
Pay a fair price
Our prices depend on urgency. If you want a cheap essay, place your order in advance. Our prices start from $11 per page.