A study of consumer behavior is important to be a successful marketer or to otherwise buying and shopping behavior. You will also become more aware of your own behavior as a consumer. This knowledge, if applied properly, could help make you a more informed consumer and make better decisions. Your assignment for week 1 is to think back on a product you bought recently on impulse (you did not plan to purchase it as part of your daily routine). Answer the following questions: What did you buy? What were the circumstances that led you to buy it? Was there anything about the day that was different or unusual? Is there something in your culture, background, or upbringing that influenced that decision?
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