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Retail

Author: Client Uploads
December 31st, 2020

Read the case study: https://hbr.org/2015/06/case-study-can-retailers-win-back-shoppers-who-browse-then-buy-online After reading please answer the following questions:

1. Why is showrooming a problem? Should Benjy’s address the showroomer behavior or ignore it? How should they address it? 2. What could Benjy’s do to convert more of these “showroomers” to a purchase?

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3. What else can Benjy’s do to “level the playing ground” between them and online retailers who have lower costs than traditional brick-and-mortar retailers?

Specifically, how can Benjy’s increase margins without increasing price to the consumer? Word document, font size 12, double spaced, two pages

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