Selling to a Non Consumer Preferent Market

How does a health care organization sell its products or services to customers who are not aware of their buying preferences? Your paper should be 4 double–spaced pages long (excluding cover page/reference page(s)). Hitt, Ireland and Hoskisson Chap 4. Harrison Chap 5 and 6. Walston Chap 4, 5, and 9 Williamson et al Chap 4 Review Lecture 4 You’re relay only on uploaded class files ppt or uploaded text book to answer the question below. Textbook download– lecture×285/playerSkin/26683571/thumbEmbed//autoPlay//startTime//endTime/  Required Textbooks: ?Harrison, J. (2016). Essentials of Strategic Planning in Healthcare. (Second Edition). Chicago: Health Administration Press. Hitt, M., D. R. Ireland, and R. E. Hoskisson. (2017). Strategic Management: Competitiveness and Globalization. Boston, M. A.: Cengage Learning Walston, S. (2018). Strategic Healthcare Management: Planning and Execution. (Second Edition). Chicago: Health Administration Press.

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