[SOLVED] Choose one of the two topics below and discuss.
Can you help me understand this Marketing question?
Choose one of the two topics below and discuss.
a. Suppose your client is moving her fitness center across town. She wants to know what percentage of her current customers are likely to still attend the gym after the move. As a research analyst, would you recommend a focus group or a survey to find the answer? Is your choice qualitative or quantitative?
b. Do you think surveys are mostly qualitative or quantitative? Why? What parts of a survey can be considered qualitative in nature? What parts of a survey can be considered quantitative in nature?