[SOLVED] Critical Thinking: Super Bowl Advertising
Im stuck on a Marketing question and need an explanation.
I need some assistance writing a paper in response to a old spice add: https://www.marketwatch.com/story/10-of-the-most-viral-super-bowl-ads-of-all-time-2018-02-05
The assignment is:
Whether you love football or hate it, the Super Bowl has become marketings super opportunity for advertising. Blogs abound. Monday-morning quarterbacks dissect each ads theme, influence, effectiveness, viral qualities, and so much more. All that while the bottom line remains the samedid the ad affect consumer behavior?
- How does this ad relate to various groupse.g., social groups, income groups, and subculturesas discussed by Solomon?
- Who is the target audience for this ad? How did you come to this conclusion?
- What is the call to action, and how does the company seek to use consumer behavior to its advantage?
- What makes this ad viral and buzz-worthy?
Your paper must:
- Be 3-4 pages in length.
- Be formatted according to APA Guidelines
- Include at least three outside sources, preferably peer-reviewed journal articles.
Please respond within two hours.