[SOLVED] Crowne Plaza Hotel in Royal Victoria Dock

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[SOLVED] Crowne Plaza Hotel in Royal Victoria Dock
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*** 3500 Words***

Using the Crowne Plaza Hotel in Royal Victoria Dock conduct a SWOT analysis

(maximum 2 pages) of the hotel.

B: Select one of the emerging markets, which you feel is right for your hotel company to seek an

entry into that market and ultimately to seek medium and long term market growth. Conduct a

(maximum 2 pages) PEST analysis of the emerging market you have selected. All the PEST factors

you have chosen, must have a direct or indirect relevance to the hospitality industry both on a

national and international level and the hotel company chosen in A above.

C: Using Porters Generic Strategies: Ansoffs matrix and Nykiel’s fourteen hotel strategic

growth options, Examine the strategic growth options that Crown Plaza Hotel in Royal

Victoria Dock would be best to pursue within your selected emerging market, and justify how

those strategies/strategy are going to help the hotel maintain market growth and long term

market share.

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