[SOLVED] Marketing ( Discussion)

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June 13th, 2022

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Discussion: Implementing Your Plan

After reading Chapter 12, think about this.

Suppose you have been offered the job of developing and managing a new medical products unit for a major electronics manufacturer. The purpose of the new SBU will be to adapt technology from other parts of the company for medical applications (diagnostic equipment such as CAT scanners, surgical lasers, etc.) and to identify and build markets for the new products the unit develops. The new units performance over the next several years will be judged primarily on its success at developing a variety of new products and its rate of growth in sales volume and mar-ket share. Before accepting the job, what assurances would you seek from the companys CEO concerning the administrative relationships to be established between the new SBU and corporate headquarters? Why?

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