[SOLVED] marketing in healthcare

Help me study for my Health & Medical class. I’m stuck and don’t understand.

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
[SOLVED] marketing in healthcare
Get a 15% Discount on this Paper
Order Now

According to Grano (2017), “unlike many marketing disciplines, professional healthcare marketers have a unique opportunity that extends beyond traditional marketing strategies and tactics. Healthcare marketing communications campaigns may very well change – or even save – a life.” As a health care professional, it is extremely important to have a notable understanding of marketing trends and challenges (or problems), as this is a key driver of the health of your organization.

Grano, J. (2017). Healthcare marketing: Impacting lives and building engagement. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/08/28/healthcare-marketing-impacting-lives-and-building-engagement/#6b7d6edf5f54

Case Assignment

For your Case 1 assignment, you will review healthcare marketing trends, challenges, and the Marketing Mix Theories (4P’s & 4C’s). Review the following articles:

Trends:

Smith & Jones. (2017). 2018 healthcare marketing trends and playbook: Eight emerging trends and how you can leverage them now. Retrieved from https://smithandjones.com/wp-content/uploads/2017/10/SJ-1390-2018-Trends-Playbook_lres-1.pdf

Resnick. L.R. (2017). Six healthcare marketing trends for 2018. Managed Healthcare Executive. Retrieved from http://managedhealthcareexecutive.modernmedicine.com/managed-healthcare-executive/news/six-healthcare-marketing-trends-2018

Challenges/Problems:

Orchard, C. (2015). 8 challenges to customer-driven healthcare. Harvard T.H. Chan School of Public Health. Retrieved from https://www.hsph.harvard.edu/ecpe/8-challenges-to-customer-driven-health-care/

Jaworski, B., Malcolm, R., & Morgan, N. (2016). 7 big problems in the marketing industry. American Marketing Association. Retrieved from https://www.ama.org/publications/MarketingNews/Pages/7-big-problems-marketing.aspx

4 P’s/4 C’s of Marketing:

Whats and Hows. (2016). What is the Marketing Mix – The 4Ps & 4Cs. [Video]. Retrieved from https://www.youtube.com/watch?v=9MQS-75K2ZM

Case Assignment

After reviewing the articles above and conducting your own research, complete the following in a 3- to 4-page paper (read all the instructions before beginning):

  1. Select 2-3 challenges/problems with health care marketing and complete the following in 2 pages:
    1. Identify the selected challenges/problems and explain associated negative effects on a potential health care organization.
    2. Identify how your selected challenges/problems are related to the 4P’s and 4C’s of marketing from a health care perspective.
  2. Select 2-3 trends that you believe will assist in alleviating the 2-3 selected challenges/problems and complete the following in 1-2 pages:
    1. Explain your trends and how these trends will improve your selected challenges.

Assignment Expectations

  1. Conduct additional research to gather sufficient information to justify/support analysis.
  2. Limit your response to a maximum of 4 pages (not including title and reference pages).
  3. Support your analysis with peer-reviewed/scholarly articles, with at least 6 references. (Note: You can use the 4 articles above and use 2 additional references.)

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Psychology
Thank you so very much!!!
Customer 452517, May 11th, 2021
Criminal Justice
Excellent Work!!!
Customer 452587, March 10th, 2022
Psychology
I was disappointed because I didn't receive my order on time but I'm thankful to have it.
Customer 452775, December 4th, 2023
Technology
Excelled job on the paper!
Customer 452885, December 28th, 2022
Social Work and Human Services
Great Work!
Customer 452587, September 8th, 2021
English 101
Although a little late, the content and structure of the paper was great! I would definitely use this writer again!
Customer 452561, July 12th, 2021
Human Resources Management (HRM)
Thank you for doing such an awesome job.
Customer 452701, June 30th, 2023
Social Work and Human Services
Excellent Work!
Customer 452587, November 30th, 2021
Management
Comprehensively done. Thank you
Customer 452583, July 20th, 2021
Social Work and Human Services
Excellent Work!
Customer 452587, August 24th, 2021
Human Resources Management (HRM)
Thanks for the paper.
Customer 452701, September 15th, 2023
Business and administrative studies
Thank you very much for your help.
Customer 452861, September 16th, 2022
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information

NEW

Thank you for choosing MyCoursebay. Your presence is a motivation to us. All papers are written from scratch. Plagiarism is not tolerated. Order now for a 15% discount

Order Now