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[SOLVED] sports marketing

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May 21st, 2022

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[SOLVED] sports marketing
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Refer to the contents of this book (Sports Marketing: A Strategic Perspective, 5th edition ByMatthew D. Shank, Mark R. Lyberger) to complete the following questions

  • Define sports marketing and discuss how sports are related to entertainment.
  • What are the three distinct types of sports consumers?
  • What are the different types of spectators?
  • How are sports participants categorized?
  • What are the basic elements of the sports marketing mix?
  • Outline the strategic marketing process. What are the basic elements of the strategic marketing process in Sport Recreation Management?
  • Outline the simplified model of the consumer-supplier relationship in the Sport and Recreation Industry.
  • What is the marketing exchange process, and why is the exchange process critical for sport and recreation marketers?
  • Explain each component in the model of the sports marketing exchange process (figure 1.5).
  • Identify the major internal contingencies and explain how they affect the strategic marketing process in Sport Recreation Management.
  • Describe the contingency framework for strategic sports marketing. Why is the contingency approach especially useful to marketers in Sport Recreation Management?
  • Define the marketing environment. Are all elements of the marketing environment considered uncontrollable? Why or why not?
  • Identify the external contingencies and explain how they affect the strategic marketing process in Sport Recreation Management.

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