Southwest Airline Implementation

Strategy Implementation :How are you going to do what you want to do?  Where will the company obtain the $$, the resources, the people, etc.  This should be the major section of your paper.  This should be logical, practical, and sound.  Remember, some ideas may sound good, but if the company can’t implement them, they are worthless.  Critical thinking is definitely required here!! Management is always used first in your implementation section because that is where you lay out the plan of action for the entire strategy and give brief directions to the other functional areas so you will follow through with it in the other functional areas. Market Penetration is what you will be talking about in the paper and what are the things the company should focus on or fix. Your job is to tell how these duties are used to implement the strategy using  Market Penetration