Sport Marketing

Scope  Using the assigned course readings on sport licensing, sponsorships, and branding, write a fiveor six-page (double spaced) paper on the importance of what benefits/values do they bring to the intercollegiate or professional Canadian sport environment. Students can either focus on Canadian Colleges/Universities or Canadian Professional sports Questions that need answering in the paper.  • What role does sponsorship have if any towards post-secondary or professional sports?  • Does branding really work in the Canadian post-secondary athletics program?  • Give examples where sponsorship works well or works poorly, give detail explanation why these experiences in the market happen. In other words, what is the “magic” that makes it work?  • Give examples of where positive branding does increase attendance, and result in positive customer relationships, increased retention, or the adoption new clients. • What lessons have we learned from the last 15 years of sponsorship and branding