Starbucks coffee mugs

Author: Client Uploads

January 6th, 2023

Starbucks coffee mugs
May 20, 2016 by zuixy
Starbucks coffee mugs
I need help with the following.
Starbucks has decided to launch a new line of products. (Travel coffee mugs that keep coffee hot for 4-6 hours)
Create a 1,400-word report and include the following information:
Choose the target market for your product, and describe your target market in detail.
Create a new product that would appeal to your market.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Format your assignment consistent with APA guidelines.
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