Executive Summary 5% Include a summary of the companys business overview, financials, target market analysis, and recommended strategy. (1-2 Pages) summary should be organized in three parts: 1. Key Points. Include all the key points from the article. What are the major takeaways? What are the authors trying to convey? 2. Assessment. Add your assessment, and perspective. You may include information from other sources (books or articles), lectures, and examples of other companies, as you provide your assessment. Perform critical thinking. 3. New Insights. Offer some new insights. Add value to the article. How do some of the key points from the article relate to the formulation and implementation of strategies?
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