Organizational Structure and Literature

Organizational Structure and Literature
August 6, 2022 by zuixy
read Chapter 16: Strategic Elements of Competitive Advantage. Also, read the article Which Competitive Advantage(s)? Competitive Advantage-Market Performance Relationships in International Markets (Links to an external site.).
The goal in organizing for global marketing is to find a structure that enables the company to respond to significant differences in international market environments and to extend valuable corporate knowledge.
In your initial post,
Discuss at least three alternatives for global organization structure.
For each one, explain the structure and some of its advantages and disadvantages for global operations.
Evaluate the importance of creating the balance between autonomy and integration in various global organization structures.
My Reference Book is called :Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.).
https://www.vitalsource.com
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