Target Market Assignment / introduce your classmate

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April 13th, 2023

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Imagine you are creating targeted social media ads for the following businesses. Fill in the appropriate market segmentation for each business of who you think their ideal customer would be. The more specific your targeting is, the better. Think of the ideal person that this brand would want to reach.

*Remember, you are creating custom audiences for the type of customers you want to see your ad.*

Note about assignments: You must upload your assignment as one document only, and in the proper format (pdf). Failure to do so will result in a deduction of points or zero credit.

Introduce your class mate

Name: Yee Kwan Chan (Rosanne)

From: CHINA, Guangzhou

Dream: Stay with family

Greatest fear: Stress

Most envious of optimistic people

Spent money most : Food, clothing

Favorite journey: Europe

Where would like to live: NY

Marked characteristic: Very accommodating, thinking for others, and pessimistic

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