The Rhetorical Analysis

Watch the video .- Identify the rhetorical situation, and then analyze the rhetorical strategies used to influence the audience. Consider the appeals of ethos (credibility), logos (logic), and pathos (emotions), then develop an analytical claim that highlights the effect of these appeals considering the situation. Consider also the rhetorical role style and image plays in the overall persuasiveness of the video.- You will need to properly quote and paraphrase your selected source throughout your text using MLA style formatting. If you use a source with an annotated script, such as from the story of stuff website, quote and paraphrase from the script using the appropriate page numbers. Use double spacing throughout and give your essay a creative title. Your analysis should be about 3 pages long.-The introduction should introduce the source being examined, identify its rhetorical situation, and present the analytical claim being made about itThe body paragraphs, like in any thesis driven essay, should follow a claim, evidence, and explanation structure. The explanation of how a rhetor’s appeals affect a given audience is where the analysis occurs, so this is the place to dig in and present your insights.Consider using these templates to set up your analysis:What makes this appeal effective for the situation is __________________.This appeal is effective because _______________.Use topic sentences to focus your paragraphs on specific claims you want to make, and include transitions to guide your readers.The conclusion should wrap up your thoughts on the rhetor’s overall effectiveness and attempt to answer the so what? question. In other words, what is the take away from this analysis?Determine the rhetorical situation. Who’s the rhetor? Who is the rhetor’s target audience? What are the target audience’s characteristics and stance toward the subject? What is the rhetor’s purpose? What is the larger context surrounding the video?Determine how the rhetor establishes his or her credibility (ethos). What things does the rhetor do strategically in the source to increase his or her trustworthiness with the audience? What evidence, if any, does the rhetor give to make the audience think he or she is knowledgable or fairDetermine how the rhetor makes appeals to the audience’s emotions (pathos). A person’s emotions or feelings derive from their desires, attitudes, and deeply engrained values. Rhetors that use humor, vivid descriptions, details, and examples attempting to invoke emotional responses also count as pathos appeals.Determine the logical appeals (logos) made in the video. What examples, evidence, data, or facts does the rhetor use to persuade the audience? Are there any flaws in the rhetor’s logic? Those who use logic to persuade say this: “Believe me because what I say is reasonable.”Determine the role language and image play in the video. Is the style formal, informal, serious, or something else? Does the writer or speaker use humor or satire? How does the language and use of images contribute to the persuasive strategy of the rhetor?

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