Value Creation and Measurement
February 1st, 2021
As we have discussed, marketing is about creating value. We have not addressed how this value is measured. How is sales revenue forecast? Break-even analysis (Chapter 13) is another important consideration. Using your Portfolio Project topic, demonstrate how your sales revenue and your break-even point are calculated. *Product discussed is VSCO THE EDITING P T THEHE *Va* *Value Measured * sales revenue forecast *break even analysis *MUST BREAK DOWN CALCULATION
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Value Creation and Measurement
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