Vision Statements

Sales and Monitoring Marketing Outcomes Introduction: Your final project in this course is to create a marketing plan for a hospital. This project will tie together the components of the course. As we moved through the class week by week, we discussed each of the important elements of a marketing plan. Each of these elements is reflected in the ten elements of your plan, as described below. For additional guidance also see Appendix A in the textbook. Description: Your assignment is to write a marketing plan for a hospital. Please prepare a narrative for each section in the approximate length indicated: Description (1 page)  Describe the hospital and the nature of the business. Are you product or service oriented? What is the name of the hospital?? Where are you located? Describe the scope of your business activities. Mission and vision Statements (1 page)  Develop mission and vision statements for your hospital. Environment (2 pages) Detail the macro and micro environments having the most effect on your hospital’s marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape. Potential Market Segments (2 pages)  List all potential market segments of interest to your organization. Describe them fully using appropriate descriptive techniques including geographics, age cohorts, demographics, and psychographics. Give a rating to each segment for how accessible is is; how substantial it is; and how responsive it might be to your marketing activity. Give reasons for your responses. Target Market (1 page)  Select your target market(s). Why did you choose to serve these markets? Explain your reasoning fully. Product and Services (2 pages)  Review your product and service offering for this market. Where do you wish to take the hospital in terms of the offerings? What specific needs will you be fulfilling? Describe in detail the features and associates benefits of your product(s). Tell me why you feel this will be successful. Pricing (1 page)  Discuss the pricing of your services in a general sense. What goals are you attempting to accomplish with your pricing strategy? Will you be making future pricing adjustments? Detail your thoughts. Branding (2 pages)  Create a brand image for your hospital. Use the elements of value, values, personality, features, and benefits as the basis for creating your proposed brand image. Describe your positioning strategy in light of the competitors in your space. Distribution Strategies (2 pages)  Next, provide your thoughts on distribution strategies. Discuss how your strategy will impact your ability to control your overall marketing effort. Describe an alternative strategy if your primary strategy should fail. Communication Plan (2 pages)  The last element required for this plan is a communication plan. Using all the available tools under the Integrated Marketing Communications discussion, develop a plan to gain the attention, interest, desire, and action of your target. I am available to answer questions along the way. As the Marketing Plan Paper Preview page in Module 1 indicates, each section is related to particular topics in the course. Please do not wait until the last week to begin to write your report. It will be a much better experience to write each section as we cover the material week by week. Format: Submit as a single paper as a Word document or a PDF, following APA style. The total length should be about 16 pages following the guidelines above. Your grade for each item will be based upon the thoroughness and completeness of your discussion; your ability to apply the weekly concepts to a real situation of your own choosing; and your ability to be both creative yet grounded in reality in your thinking. Make the plan a workable real life scenario.

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Vision Statements
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Nursing
Excellent as usual. Thank you!
Customer 452707, June 24th, 2023
Social Work and Human Services
Great Work!
Customer 452587, October 13th, 2021
Mental Wellness
The skilled writer did a good job. I will add a few more details. Thank you, great job...
Customer 452547, June 17th, 2021
Human Resources Management (HRM)
Thank you
Customer 452531, May 19th, 2021
Social Work and Human Services
Great Work!
Customer 452587, November 2nd, 2021
Human Resources Management (HRM)
Thank you.
Customer 452701, April 24th, 2023
Psychology
Thank you so very much!!!
Customer 452517, May 11th, 2021
Nursing
Always perfect! Thank you!!!
Customer 452453, April 15th, 2021
Human Resources Management (HRM)
Excellent Thank you.
Customer 452813, January 11th, 2025
Nursing
Amazing as always!!! :)
Customer 452453, March 16th, 2023
Social Work and Human Services
Great Work!
Customer 452587, November 2nd, 2021
Criminal Justice
Great work! Followed directions to the latter.
Customer 452485, September 1st, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information