Walmart SWOT Analysis & Competitors

MyCoursebay boasts a ten-year history of delivering high-quality assistance and helping students improve their GPA. Our experts will perform any kind of technical assignment for you and please you with excellent quality and timing for your order
Get started Order in Chat
Years of experience
Papers prepared
Customer satisfaction

SWOT analysis is a business analysis process that gauges the potential of a business in relation to internal and external factors affecting the business. A strategic management team analyses information revealed in the SWOT analysis to maximize profits, minimize losses and predict trends in sales. Therefore, to get more insights into the business operations of Walmart, SWOT analysis of Walmart Company would be an effective tool to gather adequate information.

walmart swot analysis

The SWOT analysis of Walmart Company reveals how Walmart maintains its competitive advantage in the retail industry. As of 2021, Walmart claims a leading position in the international retail industry and provides a strong benchmark on the strategies of operating a retail store. This article dissects the different aspects of the SWOT analysis of Walmart Company to provide an inclusive insight into factors affecting Walmart’s business operations.

What is the SWOT Analysis of Walmart?

A SWOT analysis of Walmart Company highlights the Strengths, Weaknesses, Opportunities, and Threats of Walmart Inc. The sections below provide an in-depth breakdown of how Walmart manages all internal and external strategic factors affecting the business:

What are the Strengths of Walmart Company?

The Strengths in the SWOT analysis of Walmart Company highlight the interrelationship between the size of the company and the growth in business operations. Walmart’s competitive strengths enable the firm to withstand potential threats despite the store’s weaknesses as a low-cost retailer. Walmart’s strengths include:

  1. Walmart is considered a legend in retail (household name)
  2. Walmart has an extensive scale of operations
  3. Effective business strategy
  4. Effective and efficient supply chain
  5. Walmart provides consumers with a wide range of products

Recommended: Get Strategic Management Homework Help

Walmart Strengths Explained

Among the most prevalent strengths of Walmart Company is that Walmart is extensively popular across the United States. The extensive popularity makes it easier for Walmart to take up authority within the retail industry and consecutively penetrate new markets. As of 2021, there are over 4000 Walmart stores spread across 50 states in the US. The company has witnessed millions of consumers visiting the stores for products and services, making the store one of the most recognized retail stores among consumers. As a result, Walmart has been recognized a legend in America’s retail industry and continues to uphold the name by its continuous determination to keep growing.

walmart swot and competitors

Walmart has also managed to increase company revenue through an extensive scale of operations. As of 2021, Walmart is reported to have over 60 million different products available to consumers. As a result, the company has gained popularity for displaying a wide range of diverse, unique, and affordable products to consumers. Even so, Walmart continues to grow the number of products, which in turn increases overall sales and revenue.

Walmart’s business strategy is considered as a strength in the SWOT analysis of Walmart Company. Walmart uses the economies of scale business model which is defined by the cost advantages resulting from the increase in production and decrease in prices. With the large scale of operations witnessed at Walmart, the production costs can be divided through all the products and thereby maintaining low prices of items. Moreover, Walmart manages a reliable supply chain system that keeps track of cash flow, quality of products, and customer satisfaction. All these factors have made Walmart one of the leading retail stores in the world.

What are the Weaknesses of Walmart Company?

In the SWOT analysis of Walmart Company, the weaknesses reveal the internal strategic factors that impose challenges on the company’s ability to withstand threats. The weaknesses have a direct relation to the firm’s generic strategy and the implications on the business development, resources, capabilities, and profit margins. Walmart’s weaknesses in the retail industry include the following:

  1. Cost Leadership Strategy
  2. Healthcare Situation at Walmart
  3. Claims of Gender Discrimination

Walmart Weaknesses Explained

Walmart’s cost leadership strategy as a business model has proven to be the firm’s most prevalent weaknesses. The strategy involves a process of setting the lowest cost of operation (translating to the lowest price possible) for each of the related products. As a result, Walmart minimizes the selling prices, which consequently minimizes the profit margins. As much as the cost leadership strategy is considered as one of Walmart’s strengths, the firm has been realizing thin profit margins over the years.

Even though healthcare systems in the whole of the United State is considered as weak, Walmart being the world’s biggest retailer has failed to provide proper healthcare for their employees.  Walmart provides its employees with a comprehensive health care plan that requires either weekly or monthly payment that is deducted from the checks. However, the resultant payment from the comprehensive health care plan does not translate to the services in the health care system. The benefits of the plan are so few that an individual can actually pay less and get more benefits if they seek their own health care. As one of the largest retail stores in the world, Walmart needs to implement better health care systems for its working employees.

Related: Best Business Management Homework Help

Walmart has also previously encountered claims of discrimination that pose as an inadequacy of the firm in the SWOT analysis of the Walmart Company. For instance, in 2001, Walmart faced a joint lawsuit that claims discrimination in relation to bonuses and promotions. The lawsuit was filed by six female workers who were on track to receive salary raises and opportunities to train yet they were not delivered. This case did not only affect the 6 women who filed the complaint but also 1.5 million other women employees who are subjected to gender discrimination in Walmart Company. These factors have proven to adversely affect Walmart’s revenue.

What are the Opportunities of Walmart Company?

In the SWOT analysis of Walmart Company, the opportunities can mainly be focused on expansion and improvement of business practices. the opportunities of Walmart are majorly linked with the global economic situation. In addition to this, the human resource situation at Walmart presents issues that translate to opportunities for growth. The opportunities of Walmart Company include:

  1. Expansion in foreign and developing markets
  2. Development in Human Resource practices
  3. Improvement in quality standards
  4. Addition of food sections
  5. Improvements on home delivery
  6. More collaborations and acquisitions

Walmart Opportunities Explained

Walmart’s popularity across the world provides a good opportunity to venture into several countries and foreign markets. For instance, Walmart could expand operations in some parts of Europe (especially in Central Europe and Russia), the Middle East, some parts of Asia, Australia, and Africa. Even though Walmart has extended beyond the US and stepped foot in the UK, India, and Flipkart, there is still room for expansion in foreign markets. In addition to this, Walmart has the opportunities to grow by improving the human resource practices at the company. For instance, Walmart increased hourly sales for employees during the recent pandemic, a move that attracted most people to work for Walmart. These improvements in HR practices can go a long way in avoiding public controversies and lawsuits.

Walmart also has the opportunity to improve the quality of products that lack quality. While Walmart is widely known for high-quality products at relatively low prices, a few products may lack quality. For instance, low-quality clothes which cause health concerns among consumers can be improved by getting clothing products of better quality. As a result, Walmart will improve the quality of clothes among other products.

Since Walmart does not venture into fresh foods, the firm has the opportunity to establish a grocery store. While at it, Walmart can be a competitor to other stores venturing in fresh foods. Walmart would expand its stores with additional food sections that can handle fresh foods and groceries. In addition to this, Walmart can improve the food section by adding gluten-free options and vegan food selections. Moreover, Walmart can combine the addition of food sections with improvements in home delivery services. Improved home delivery services will increase the convenience of Walmart’s online store.

Walmart also has the opportunity to grow through more collaborations and acquisitions in developed countries. For instance, if the company does not want to open a store in Asia or Europe, it can opt to invest in some of its retail stores. Walmart can also seek collaborations with major retailers like Carrefour and get a chance to penetrate new markets.

What are the Threats of Walmart Company?

The threats in the SWOT analysis of Walmart Company reveal the external strategic factors that limit Walmart’s business operations. The most concerning threats of Walmart include:

  1. Political controversies
  2. Imitable Strategy and Business Model
  3. Bribery investigations
  4. Increased preference for online shopping

Walmart Threats Explained

Walmart’s biggest threats include political controversies that adversely affect business operations in the company. For instance, Donald Trump supporters in 2018 started a boycott campaign against Walmart during the sale of clothes with the words “Impeach 45” and “Impeach Trump.” When this matter was looked into, it was found that Walmart also sold pro-Trump clothes and was purely trying to make sales. Apart from the political controversies, Walmart has also experienced bribery allegations that warranted internal investigations. Once the New York Times investigated the matter, it was revealed that both lower and top management employees in Mexico were giving out bribes to boost market share.

Other threats to Walmart’s business operations include the easy to imitate strategy and business model. The business model can be taken up by Walmart’s competitors and result in aggressive competition from the competitors. Even though Walmart is still a giant retailer, stores such as Target, TESCO, and Costco have adapted Walmart’s business models and are slowly taking up spaces in the market share. A comparison of prices and quality might hurt Walmart’s sales. Also, the increased preference for online shopping over brick-and-mortar operations can affect Walmart’s revenue.

Competitors of Walmart Company?

Walmart’s competitors include Amazon, Alibaba, IKEA, Costco, eBay, Home Depot, Lowe’s, and Target, among others.

What is the USP of Walmart?

Walmart’s USP refers to the Unique Selling Preposition that makes more consumers prefer Walmart to other stores. So said, Walmart is widely known for offering quality goods at the lowest possible prices. In addition to this, the prices offered at Walmart are available across all stores. Walmart technically prices their products competitively and ensure aggressive bargains with the manufactures that translate benefits to the consumers.


The SWOT analysis of Walmart Company reveals that Walmart has to prioritize its general strengths to exploit the wide range of opportunities in the global retail market. The company needs to improve Human Resource practices in order to provide a conducive working environment for the employees. In addition to this, the company has to implement strategies that curb the effects of the weaknesses and threats as revealed in the SWOT analysis of Walmart Company. This way, Walmart can adequately prepare for long-term developments in retail business operations.

“Even your strategy needs a strategy” Martin Reeves

Why professionals in the USA choose MyCoursebay
Studying in college is easier when you have a reliable essay fix service.
Secure checkout
Timely delivery
100% confidentiality
Direct chat with your writer
Money Back Guarantee
24/7 customer support
Here's why students opt for MyPaper Support
Hiring a professional "do my paper" service is a guaranteed method of balancing academic, family, and professional demands.
Pressed for time
Better grades
Working smart
Busy Schedule
We understand that balancing professional and student roles is an onerous task. As a result, we have tailored our services to help you balance the increasing demands without tainting the integrity of our education system. Get your paper done within tight deadlines of up to 4 hours.
Speedy delivery. You will receive your
paper before the deadline.
Get started Order in Chat
Raise the GPA
Our paper writers have helped thousands of students improve their GPA and advance professionally. We have a robust QA team which ensures that no error goes unnoticed. Join us and get that Summa cum laude.
Accurate papers. Your work will be based on reputable
sources that provide factual information on the topic.
Get started Order in Chat
Career growth
Why should you stagnate in one position yet you have the required experience to advance professionally? Most students use our do my paper service to obtain the much-needed papers to complement their experience and advance in career.
Ownership of final product You can use the delivered
samples in any way you choose.
Get started Order in Chat
Professional do my paper service
At MyPaper Support, we take your privacy seriously and that why students love us. No writer has access to your personal information. What happens here, stays here..
Value for money. We will return your money
if you are not satisfied with the result.
Get started Order in Chat
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Work is always perfectly done.
Customer 452707, January 11th, 2024
Top notch quality!
Customer 452453, February 16th, 2023
Human Resources Management (HRM)
Customer 452701, September 15th, 2023
The writer went above and beyond as usual. Always a great experience with these writers.
Customer 452707, December 4th, 2022
Human Resources Management (HRM)
Customer 452813, December 30th, 2023
Customer 452813, July 18th, 2022
Human Resources Management (HRM)
Could've been more wordage but the paper is accepatable.
Customer 452701, August 23rd, 2023
Social Work and Human Services
Awesome, Work! Didn't have to add much to it. Thank You!
Customer 452587, September 7th, 2021
Social Work and Human Services
Thank you
Customer 452559, July 2nd, 2021
Social Work and Human Services
Great Job!
Customer 452587, October 27th, 2021
Everything was done perfectly. Thank you.
Customer 452707, June 15th, 2022
Database design and optimization
thanks for busting this out so expeditiously. I hope that I get a good grade.
Customer 452715, February 19th, 2022
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information


Thank you for choosing MyCoursebay. Your presence is a motivation to us. All papers are written from scratch. Plagiarism is not tolerated. Order now for a 15% discount

Order Now