Marketing

For this assignment, select a company that interests you (it can be your own, one that employs you, or another of your choice) and copy/paste the most recent posts from the company’s website into a separate document and save it for reference. Then, analyze the textual content by pasting it into the free Try It […]

Your Task You are tasked to propose a new product for university students, which will serve at least one of the following purposes: –          to enhance student’s learning and better retention of knowledge –          to save students’ time spent on coursework –          to promote more effective teamwork for better result –          to enhance the well-being […]

Your task is to choose a product manufactured by an Australian food retailer and to research and analyse the macro and micro enviorment for that product, with a view to modifying that product in some way to make the product more environmentally sustainable.  You might consider changes to ingredients, product design, and or packaging in your product […]

Please find the assignment requirements in the image attached in the files. Find the video for this assignment in the following link https://youtu.be/UTGYFPBibbc . I need at least two sources from the Textbook: International Marketing, by Philip R. Cateora, R. Bruce Money, Marty C. Gilly and John L. Graham, McGraw Hill, 18 ed., 2020.   ISBN:978-1-260-66553-6 (loose-leaf […]

Promotional (Communication) Strategy How does your company communicate with its customers? In Chapter 11 you learned that companies should strive for Integrated Marketing Communications (IMC). This will “provide an approach designed to deliver one consistent message to buyers through an organization’s promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media.” How well does your company achieving this? This should be a pretty big report; make sure you give me lots of detail and analysis. Your report should include the following: The types of media is your company using to communicate with its customers (include both traditional and nontraditional) about your product A detailed description promotional mix that your company uses for this product (advertising, promotion, direct marketing, professional selling, public relations, and sponsorships. For advertising, include what types of appeals they use (humorous, emotional, fear, informative, etc.). What is the Unique Selling Proposition for your product? Is this USP clear in the communications that your company puts out? What are some PR tools that your company uses for this product? How is your company using social media for this product? Is the company using all four social media zones?

Typically, a business owner can choose from a variety of pricing strategies. The choice of strategy depends on information gathered during analysis of the internal (costs & profits) and external environments of the venture: Competition Economy Technology Natural Legal/Regulatory Socio-Cultural Simulated Business Scenario Avery is a business coach serving clients with small to medium sized businesses in a variety of marketplaces. Avery is preparing for an initial meeting with a potential new client, Stewart. Stewart operates a small traditional shoe store in Tuscaloosa, Michigan with a population of 125,000. Avery quickly learns that the business has been in operation since Stewart’s father opened the doors in 1969. The success of the business was based on excellent customer service. At an early age, Stewart learned a 2-stage business philosophy: Rule #1. The customer is always right Rule #2. Re-Read Rule #1 Stewart took over the business in 2011 and since then, eCommerce has been eating away at sales volume and profits. He has longstanding relationships with 3 generations of Tuscaloosians but he is losing market share to local discounters and online sellers like Amazon and eBay. During the initial consultation, and considering his excellent customer policies, Stewart insists that his only option is to revamp his pricing strategies. He informs Avery that she will earn the consulting contract if she presents 3 separate pricing strategies for Stewart’s consideration. Question What pricing strategies can Avery suggest to Stewart in order to stop the decline in sales and regain lost market share? What other strategies can Avery suggest to Stewart to regain market share?

Pick two stages in the household life cycle (you can choose different two stages depending on the product or service). Describe how your marketing strategy for the following would differ depending on which group was your primary target market. Minivan Razors Broadway show

Please read I Timothy 6:3-10 and I Timothy 6:17-19 and then respond to the prompt below 1. These passages of the Bible address issues related to greed. Here we find one of the most common Bible verses quoted in relation to wealth. How might you apply what these passages have to tell us about money and greed to your understanding of pricing strategies?

Apple Inc plays in the global economy. You may want to address the following questions: Does your company have a presence in countries outside the United States? If so, what is the nature of this presence? Is your company involved in some aspect of a global supply chain? How has your company been impacted by globalization? Do you foresee your company pursuing a global supply chain strategy in the future? Your answer should be approximately 750 words in length, double-spaced. Cite your sources.

1. After reviewing chapters 4 and 5 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following: a. The benefit to an organization’s marketing team about understanding how it collects marketing intelligence, what constitutes good marketing research, and how it can more accurately measure and forecast market demand (consider information from pages 35 – 37 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] b. How an organization’s marketing team can do to maximize its lifetime value of customers (consider information from pages 59 – 64 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] c. Provide a brief description of how an organization’s marketing team can attract and retain the right customers and cultivate strong customer relationships and communities (consider issues covered in pages 60 – 64 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] d. Briefly explain how the psychological processes influence the buying behavior of an organization’s consumers (review pages 69 – 80 of the text)? Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 2. After reading the companion article (Marketing to the Reptilian Brain); provide an explanation to the executives of an organization regarding the importance of considering this concept (perhaps review the benefit of discovering codes). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 3. After reading the companion article (What is Strategy?); provide an executive summary regarding the significance to the firm of this information; especially the information contained on page 71 of the article. Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] The term briefly (or brief) suggests a limit of no more than 300 words per response. References Cited: [use APA style and cite/reference all material used in support of responses provided]